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Spring Clean Your PR Activity
The days are starting to lengthen, the temperature is rising and gardens are full of pretty blooms. Spring is definitely on its way and the change of season is the ideal time to revisit the way you...
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Johanna interviewed for The Mumpreneur Show
I was recently interviewed by Petra Jones for her Mumpreneur Show podcast about generating PR for small businesses, writing Business & Baby on Board and running a business with a family in tow....
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Guest Post: Social Media for Small Businesses – Hone Your Self-Promotion Tactics
Business management consultant, author, and educator Peter Drucker said, “The best way to predict the future is to create it”. As a small business owner or self-employed writer, you know the...
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Case Study: Building A Not-for-Profit Profile Using Facebook
Facebook can be a great tool for spreading the word when it comes to not-for-profit organisations, but there is a technique to posting content your audience wants to see. I started volunteering as...
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Crafting the Best Media Release
Image credit: https://unsplash.com/photos/wajusTqz_FI I’ve written and spoken about how to write media releases many times (I even give away a report to new subscribers to my newsletter). I thought it...
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6 Things Every Media-Savvy Small Business Owner Should Do
Photo: unsplash.com This post is not about the skills you should have to run a business; it’s about what you need to do if you want media attention. Unless your business revolves around something we...
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Storytelling Tools for Your Business
Image credit: unsplash.com Human beings are social creatures. We love connecting with others and one of the simplest ways to facilitate this connection is through storytelling. Business owners can use...
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Guest post: 5 Email Campaign Ideas To Help Increase Conversion Rates
Image credit: unsplash.com By Rachael Everly Reaching out to your potential customers via the right marketing and sales channel is the first step in an effective digital marketing strategy. Not...
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Guest post: 5 Tools That Will Boost Your Social Media Marketing
Photo credit: unsplash.com This is a guest post by Lisa Michaels. Social media management for businesses requires more effort than it might at first seem. In order to keep your audience engaged, you...
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PR Tips from Seven Years of Newsletters
As I wrote last month, I’ve been working for myself for 10 years and seven years ago I started appearing in your inbox every month. I thought it fitting to review the 360 posts on the Strawberry...
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